Maha Jouini
Profile Summary
Maha Jouini Tech Policy Expert serves as Vice President of the Agence Francophone et Africaine de l'Intelligence Artificielle (AFRIA), advocating for ethical data use in Francophone Africa and Arab Region .
Maha holds a Master's in Artificial Intelligence from Tianjin University and is pursuing further studies at the University of the Witwatersrand in institutional governance in Africa. Inspired by Ubuntu and Agenda 2063, she speaks on AI's impact on work and governance while fostering regional integration across Africa's five regions. In 2023, Maha served as a country researcher for the Responsible AI Global Index in Senegal and was the African Regional Coordinator for the Global Responsible AI Hackathon. As a Fellow Researcher at the Center for AI and Digital Policy (CAIDP), she has published extensively in Arabic and English on AI and economic development in Africa.
Her achievements include being named "Personality of the Year" by Maghreb Voices in 2018 and one of the "Top 20 Women Change Makers in MENA" by UNESCO in 2022 and top 10 African woman in technology by CIO VIEWS Magazine . Maha continues championing technology as a catalyst for inclusive growth across Africa.
Session Description
AI Impact in Digital Marketing and Corporate Workforce
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In this session, we will be exploring the extraordinary opportunities AI presents in the digital marketplace, its transformative impact, the challenges it poses, and how organisations can benefit from this technological revolution.
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Witness the explosive growth of AI in marketing—expanding from $15.76 billion in 2023 to a projected $79.2 billion by 2032. Discover how Natural Language Processing is revolutionising everything from sentiment analysis to conversational marketing, creating unprecedented opportunities for brand engagement.
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Learn how predictive analytics, intelligent automation, hyper-personalisation, and precision ad targeting are delivering measurable results, with personalisation alone boosting conversion rates by up to 30%. Understand regional market trends as North America leads adoption while Asia Pacific experiences the fastest growth trajectory.
We'll navigate implementation challenges including data privacy concerns and maintaining the crucial human element in customer interactions, while providing actionable strategies for successful AI integration. Discover how industry leaders like IBM, Google, Amazon, and Microsoft are shaping this technological evolution.
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Join us to explore how your organisation can blend human expertise with AI capabilities to gain significant competitive advantages in both marketing effectiveness and operational efficiency. The future belongs to those who strategically harness AI's potential—ensure your place at the forefront of this revolution.
